Pa Crisis - PA River Reserve

Brand, Poster, Tshirt

A fictitious brand campaign for an organization that covers one of Pennsylvania's most significant issues. My concept was to emphasize the importance of keep the water in the Susquehanna River sustainable because it provides drinking water for so many. Using the slogan “Keep the Susquehanna sustainable” encourages Pennsylvanians to not pollute the water, while yes, the river is sustainable now, its our job to keep it that way. My organization “PA RIVER RESERVE” is for the protection all the rivers in Pennsylvania, but this specific campaign is for the Susquehanna river.